UNILEVER’S DOMESTOS TACKLES POOR SANITATION AT SCHOOLS
Johannesburg, 25 February 2016 – Access to improved sanitation is recognised as a human right, yet statistics show that in South Africa, more than 20 million people are living without access to proper sanitation. The commitment to ensure people have access to safe water and toilets would transform the lives of millions for the better.
What is even more frightening is that, of 24 000 public schools in the country, only 8 000 have flushing toilets. When hygiene and sanitation is poor, the risk of contracting diseases is high. A lack of clean toilets at school can cause serious diseases that can lead to children taking time off from school.
In light of this, Domestos, under Unilever Sustainable Living Plan, has committed to helping over 25 million people globally to gain improved access to a toilet by 2020. In South Africa, Domestos has committed to helping over 2 million people improve their sanitation habits including access to improved sanitation by 2020.
Domestos has thus launched a Hygiene Education Programme called the Germ Buster Club. The programme aims to get learners to become hygiene ambassadors and spread the awareness of the importance of keeping toilets clean and hygienic at all times. To date this programme has reached over 150 schools and impacted the lives of over 111 000 children.
With the purpose to reach more than 500 schools nationally in 2016, this initiative is aimed at teaching children, from a young age, the role of good sanitation at home and in school.
The Germ Buster Club aims to do this through Domestos ambassadors who engage large groups of children at assembly and smaller groups in individual classes. Children are engaged in a fun way by being taught a catchy song to make the content more exciting and memorable.
The ambassadors also educate children about germs that are in and around toilets, the proper way to use a toilet and how to wash their hands after using the toilet. They are also shown a demo of how to clean a toilet and given a tracking sheet to take home with them so that they can practice what they are taught at school in their home. The programme is run over 21 days as research has shown that its takes 21 days to break a habit.
Once the children have practiced 21 days of proper sanitation, they become Germ Busters and receive a badge or sticker.
Parents have also taken the initiative to get involved in the programme, with 750 moms putting their gloves on to volunteer to clean the toilets at their children’s schools.
“We have to praise these moms for coming forward and volunteering their services. By doing this, they are teaching their children proper sanitation and hygiene habits which we all assume children are aware of. The hygiene education activities initiated by Domestos is directed at changing attitudes and behaviours, so we can eventually break the chain of disease transmission and improve the health and well-being of all South Africans,” says Cynthia Luthuli, Brand Manager, Domestos.
In partnership with Shoprite, Domestos will be running a competition with selected primary schools and Shoprite stores within the KwaZulu-Natal, Gauteng, Eastern Cape, Western Cape, Limpopo, Northern Cape, North West, Free State and Mpumalanga regions.
The competition is open from 1 February 2016 and ends on 31 March 2016. To enter, participants will be required to buy a 750ml Domestos bottle from a participating Shoprite store; drop the till slip in the entry box provided at the participating Shoprite store, indicate which school that they are supporting and drop off the Domestos bottle cap at the selected participating school.
There will be 300 schools participating in this competition and 100 participating Shoprite stores. Each participating Shoprite store has three primary schools selected to participate in the competition.
The participating school per area with the most number of entries stand a chance of winning R10 000 towards a toilet makeover for their school. The winning primary school will be selected by the end of May 2016.
About Unilever South Africa
Unilever South Africa (Pty Ltd) is one of the largest FMCG companies in South Africa. The Company is
over 100 years old, with brands like Sunlight, OMO, Domestos, Lux, Knorr, Vaseline, Shield, Sunsilk,
Flora etc that are household names throughout the country. Unilever South Africa has over 3000
employees based across two offices and five manufacturing locations in South Africa. It is rated as
one of South Africa’s best employers. For more information visit www.unilever.com
About Unilever Sustainable Living Plan
In November 2010 the Unilever Sustainable Living Plan was launched. Unilever publicly committed
to a 10-year journey towards sustainable growth, with around 60 specific targets embedding this
new thinking into our business. What makes the Unilever Sustainable Living Plan different is that it
applies right across the value chain. Unilever is taking responsibility not just for its own direct
operations but for their suppliers, distributors and consumers.
The plan sets out that by 2020 Unilever will:
- help more than one billion people improve their health and well-being;
- halve the environmental footprint of the making and use of our products;
- source 100% of our agricultural raw materials sustainably
For more information about Unilever and its brands, please visit www.unilever.com
• Domestos has helped protect families from germs for more than 80 years.
• Today, Domestos is sold in 65 countries around the world. It is sold across Western, Central and Eastern Europe, the Middle East, and much of Asia. It is the market leader for toilet cleaners in countries including the UK, Poland, Russia, South Africa and Turkey.
• Domestos is Unilever’s leading toilet hygiene brand, and has been committed to helping protect families from germs for more than 80 years. As such, the brand is uniquely positioned to address the sanitation crisis.
• Domestos’ commitment to deliver more social value is just one action Unilever is taking to meet its goal of helping more than a billion people take action to improve their health and well-being, and in turn, create a sustainable future.
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our
partners, we work in 190 countries and territories to translate that commitment into practical
action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit
of all children, everywhere.
UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and
UNICEF works around the world to improve water supplies and sanitation facilities in schools and
communities, and to promote safe hygiene practices. The organisation sponsors a wide range of
activities and works with many partners, including families, communities, governments and like-
minded organisations. All UNICEF WASH (water, sanitation and hygiene) programmes are designed
to contribute to the Millennium Development Goal for water and sanitation: to halve, by 2015, the
proportion of people without sustainable access to water and sanitation. For more information
about UNICEF and its work visit www.unicef.org