Domestos World Toilet Day 2015

Washing hands image

The unfortunate truth is an estimated 2.5 billion people do not have access to a clean and safe toilet. Around 500 000 children die every year from diarrhoea caused by unsafe water and poor sanitation; that is 1 400 children per day! According to these staggering statistics, 443 million school days are lost every year due to a lack of access to safe water, sanitation and hygiene. World Toilet Day was therefore created as an initiative to spread awareness about the sanitation crisis.

In light of this gloomy reality, Domestos and UNICEF have partnered to spread awareness about the sanitation crisis affecting underprivileged school children in the developing world. The goal is to help 25 million people gain access to a toilet by 2020. To date, 24 schools have received new toilets as part of Domestos’ Brighter Future Campaign. This year, we are excited to be handing over newly built toilets at St Peter Claver School in Pimville Soweto. 

How can YOU do your bit

You could help raise awareness and start dialogue around this crisis by donating your pee. That’s right, your pee. Donation Stations will be set up at Maboneng and you are invited to come and pee for better sanitation. If you aren’t in Johannesburg, fear not, you can donate digitally. Simply leave out the ‘P’ in status updates and add #WorldToiletDay, #DonateYourP as well as tag @DomestosSA in your posts.

And where does the pee go? The pee itself gets flushed as it would in a regular toilet. We have collected water from a Jojo tank that will mimic the pee collected and be shown in a transparent tank right next to the donation stations.